PIF-Think! Child Road Safety: Tales of the road campaign

https://www.youtube.com/watch?v=W0c75VKvcsY. The girl who didn't dress to brightly.
https://www.youtube.com/watch?v=UxHBVgM9zfg. The boy who didn't look for a safe place to cross
https://www.youtube.com/watch?v=67XsZ8lwORk. The boy who didn't stop, look and listen.

Road Safety communication aims to in still good habits in young people when they start travelling on the road, helping to develop safe road habits and skills that will last for life. Road safety experts at the department for transport carried out research which showed that today's children aged 6-11 were not taking notice of traditional campaigns and needed to be 'shocked' with something more hard hitting. In 2007 57 child pedestrians aged 15 or under were killed, 1,842 seriously injured and 7,628 slightly injured- giving a totally 9,527 casualties in all. So the 'Think!' campaign kicks off with a pastiche of Hilaire Belloc in a film advert called: 'the boy who didn't stop, look and listen'. The 'Tales of Road' campaign was launched in November 2008 and follows a long tradition of hugely successful road safety campaign, including the green cross code man and the hedgehog family. The campaign is aimed at 6-11 year olds. However the road safety messages it presents are relevant to children of all ages. A new Think! 'Tales of the Road' campaign has been launched by Mike Penning, the road safety minister. The campaign for children aged between 6-11. In poetic form, the advert tells the story of a the boy who is knocked over by a car because he failed to observe proper road drill at the kerb. As a result he is unable to kick a ball with his badly broken leg in plaster, or play with his friends. A dark-voiced storyteller then beings a tale of the boy and how he got the injuries. The advert shows the boy before he was injured,  with a couple of friends on a bend by the roadside. The boy steps out into the road just as a car comes around the corner. The department said: 'impact is imminent but we don't see the collision, but instead we cut back to the original scene of our  injured boy. New campaign replaces the previous 'cuddly' one involving an adult and child hedgehog crossing the road. it is the latest chapter in generations of child road safety campaigns going back to the Tuffy club of 1960s, 'Green Cross Code Man', and 'Charlie says...'.






Planning, Developing and creating sound/music for P.I.F.
Spider diagrams of my plans.
In the plans I have wrote that I am going to get my older sister to do the voice over. However she is ill so I am going to use the original voice over instead. 



















https://www.youtube.com/watch?v=zMLL7rk0OsU&feature=youtu.be. P.I.F draft 1.- The boy who didn't stop, look and listen
https://www.youtube.com/watch?v=39vPd7gRnqE&feature=youtu.be. P.I.F finished version. The boy who didn't stop, look and listen.

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