PIFs
PIFs: Public Information Films are series of government-commissioned short films, shown during TV advertising breaks in the UK. The US equivalent is the Public Service Announcement. The films advise the public on what to do in a multitude of situations raging from crossing the road to surviving a nuclear attack. They are sometimes thought to concern only topics related to safety, but there are PIFs on many subjects, including animal cruelty, protecting the environment, crime prevention and how to vote in an election or fill in a census form. Many of these films were aimed at children and were shown during breaks in children's programmes during holidays and on weekends. Many of them involved or were narrated by celebrities of the day. Cultural references- A number of musical artists have been heavily influenced by the analogue, over driven sound of British PIFs, including Boards of canada and most artists on the ghost box records label, especially the advisory circle, whose al